You now have 5 weeks to apply!

You now have 5 weeks to apply!

In case you somehow missed it, on Thursday we gathered the entire EUSP ecosystem in Berlin’s Drivery to kickstart the 2020 edition. In front of a packed room of Berliner startups, we held pitches and roundtables among our founders, partners, and judges. But the highlight of the evening was undoubtedly when we counted down to the launch of the Prize application platform. Yes, you heard correctly, you can now use our Agorize platform to submit your application to this year’s EU Startup Prize. The platform will remain open until 31.3.2020.

If you believe in your startup’s ability to disrupt mobility and make it cleaner, smarter, and safer – don’t wait, Apply NOW.  

Meanwhile, here are some of the evening’s highlights:

Touring IAA Conference in Frankfurt with our 2019 delegation

Touring IAA Conference in Frankfurt with our 2019 delegation

For the 3rd time this year, the European Startup Prize for Mobility (EUSP) has awarded 10 startups with the opportunity to boost themselves in the European mobility landscape. Since its founding in 2017, EUSP has toured the biggest European mobility events with these promising startups. For this 2nd edition of the prize, the winners are: Einride, OpenAirlines, TWAICE, Karhoo, Cargoroo, Shotl, K-ryole, Geovelo, Blickfeld, and Cityscoot.

Since April, these ten startups have taken part in a European tour of the biggest and most important mobility-related conferences and events around Europe. The tour kicked off at the European New Mobilities Summit in Brussels, followed by Viva Technology in Paris and ITS European Congress in Brainport. For the second-to-last stop on this tour, EUSPM winners stopped in Frankfurt for the New Mobility World (NMW) event of the IAA Conference.

This year’s edition focused on automation, connectivity, clean and sustainable mobility, urban mobility, and Mobility-as-a-Service (MaaS). Amidst the well-established German automotive industry, these startups represent a breath of fresh air into the future of mobility. It was at NMW – in its Startup Zone in particular – that we could engage with future solutions. Efficient, cost-effective, and environmentally-friendly transportation stood at the core of this event aimed at redefining the way we conceive of transportation.

Startups such as Cargoroo, K-ryole, Cityscoot, Karhoo, Shotl, and Geovelo develop solutions that are helping us choose greener and more effective options for transportation, while startups like Einride, TWAICE, and Blickfeld employ advanced AI technology to fundamentally redefine the way we conceive of mobility. Lastly, OpenAirlines endeavors to optimize air travel, which remains our most-used mode of long-distance transportation.

NMW featured many such cutting-edge solutions, from green initiatives to autonomous driving to AI-dependent traffic safety solutions. Safe to say that our startups in the Startup Zone presented ideas that form part of a greener, more effective vanguard in the mobility landscape.

Six winners have been awarded the Silver Award, which includes exposure from EUSP, networking opportunities, the all-expenses-paid tour of European Mobility events, as well as an official economic and ecological rating. In addition, four winners will be awarded the Gold Award, which includes tailored mentoring from the Boston Consulting Group in addition to the above.

The ten startups were given the opportunity to exhibit their products and solutions in the Startup Zone at NMW, participate in a pitching competition in which one startup could win two exhibitor passes to NMW 2020, and to schedule meetings with prominent ecosystem players at the conference. After long days of exhibiting, the startups were also given access to important IAA networking events to engage with the mobility ecosystem in a more informal setting.

At NMW this year’s EUSP startups pitched in front of an audience that voted for their favorites, where TWAICE was awarded two exhibitors’ passes for NMW in 2020. The pitching competition was followed by a visit from the founder of the EUSP herself, Karima Delli, who toured the Startup Zone to chat with the startups in person and Grégory Merly, the Managing Director of the EUSP.

After another successful event of networking and exhibiting, the startups are now gearing up for the final leg of the tour: Smart City Expo World Congress from the 19th – 21st of November, taking place in wonderful Barcelona.

For more details, please contact:

Grégory Merly

Managing Director of the EUSP

+336 58 88 80 95

Methodology: How much can a start-up contribute to a low-carbon mobility in the future?

Methodology: How much can a start-up contribute to a low-carbon mobility in the future?

Startups will be judged for their ecological benefit. For the European Startup Prize for mobility, Carbone 4 has set up an exclusive methodology to assess how much a startup is able to contribute to the transition to this new era of low-carbon and environmentally-friendly mobility. Applicants are strongly encouraged to consider this method.


Climate and demographic challenges force us to rethink mobility.

Alternative fuels such as electrification, natural gas and biomethane, hydrogen, connectivity and intermodality offer exciting opportunities for start-ups using innovative technologies to create a more sustainable mobility.

This prize is aimed at rewarding start-ups promoting new products and services for tomorrow’s mobility. As Europe seeks to make as much as possible our transportation system more environmentally-friendly, it is legitimate that a part of the evaluation of these start-ups deals with environment, in particular the need to decarbonize mobility.

Thus, the methodology described hereafter is designed to assess how much a start-up is able to contribute to the transition to this new era of low-carbon and environmentally-friendly mobility.


The methodology focuses on several questions: all are related to environmental aspects. Therefore the first question to address is:

  1. Does the start-up’s products or services address the topic of mitigation of GHG emissions and/or local pollution?

If the answer is “Yes”, then several items have to be dealt with:

  1. Magnitude: which quantified benefit is provided by the solution?
  2. Efficiency: how many euros are needed to obtain this benefit?
  3. Diffusion: how fast can the solution be deployed throughout the transportation system?
  4. Permanence: does the benefit brought by the solution sufficiently last over the years?
  5. Public engagement: does the start-up publicly take position on the topics of GHG emissions or local pollution?

Besides, a bonus can be granted to the start-up if its solutions address some other externalities of transportation, such as congestion, noise, etc.

The scoring required by the assessment will appear as a grade between A+ and D-, or as a number of stars (between 0 and 5).

This scoring will of course depend on the answers to the previous questions, with a weighting accounting for the relative importance of each item. The table below summarizes the choices that have been made.


Method of scoring Weighting Comment


Quantification of unit benefit x size of the potential market, and position on a scale of magnitude 40% Requested information to be provided by the questionnaires


Calculation of a ratio of € per unit of environmental benefit, and position on a scale of efficiency 20%

Requested information to be provided by the questionnaires

Diffusion Position on a scale of speed of deployment 15%

Carbone 4 expertise (based upon the type of sold product / service)


Position on a timescale 15%

Carbone 4 expertise (based upon the type of sold product / service)

Public engagement

Maturity matrix regarding public declarations and participation into active groups or projects 10%

Requested information to be provided by the questionnaires


Number of negative externalities addressed by the solution (other than GHG emissions and local pollution) up to one more star

Carbone 4 expertise


For each of these criteria, both topics of GHG emissions and local pollution will be dealt with. A 60% weighting will be applied in favour of GHG emissions mitigation.


In order to feed our methodology and enable the scoring, here are the questions to be asked to the companies:

  1. Can you provide us with all the information quantifying the environmental benefits brought by your product/service to mobility (especially regarding GHG emissions and local pollution)?
  2. What is your business plan in terms of sales, investment and turnover?
  3. Have you taken public positions supporting the need to embrace more seriously the reduction of GHG emissions or the fight against local pollution caused by transports? (provide proofs)
  4. Do you take part in or support active groups or pilot projects aimed at addressing the issues above? (provide proofs)
  5. Would you like to claim any additional environmental or socio-economic benefits for society that your solution may provide?