The arrival of many new players in the mobility sector has disrupted the balance established over the last decades. These new offers are transforming users’ requirements and their mode of travel in the city. The diversity of mobility services can lead to greater complexity for the user who needs to find the best route alternative and have to switch from one application to another depending on the ≈ chosen operator.
Mobility as a service makes a shift of perspective from the mobility system towards the user. MaaS is a continuous process of aggregation with multiple layers of services and functionalities. It simplifies the shift between different modes of transport for a single trip offering a smooth transition from information, booking to payment.
MaaS is not a new concept… It is important to clarify the difference between MaaS and existing concepts of multimodality and intermodality:
At Via ID, we define MaaS as an aggregation process including a plurality of mobility services and different levels of functionality ranging from information, itinerary, payment, booking to multimodal subscription.
MaaS is a hybrid ecosystem composed of digital elements (platforms, applications) and physical infrastructures (vehicles, roads, parking spaces, stations, etc.).
Why is everyone talking about MaaS?
MaaS is a way to tackle complexity and simplify urban experience. Dense cities offer multiple modes of transport (shared mobility, on-demand, self-service and traditional transport).
Dense cities offer multiple modes of transportation (shared mobility, on demand, free floating and traditional transportation). The arrival of new entrants in this sector lead to more complexity for the user whose dream is to get access to the most convenient modes with the tap of a finger. It will thus be able to choose its modes of mobility according to criteria such as price, travel time, quality of service or safety.
For cities, MaaS represents an opportunity to solve congestion, pollution and parking problems. Cities perceive MaaS as a strategic way to optimize their operations at a reasonable cost. MaaS platforms give the opportunity to combine existing mass-transit schemes with a growing variety of private services. Public authority should demonstrate their ability to renew the regulatory framework to keep control over transportation management and to lead to an overall optimization.
For traditional operators, MaaS is a strategic pivot. Public transport operators are over specialized over one vertical. They were not initially conceived to become aggregators. Regulatory developments should allow them to exploit their full potential to aggregate multiple services and change their positioning to be more user-centric.
For startups, MaaS is a great market opportunity. Startups developed two strategies to position themselves over MaaS. We can mention startups such as Uber, which already benefit from a high level of traction regarding its critical mass of users. Its leader position in ride-hailing allows it to diversify its assets in order to offer more services and become an aggregator.
Other startups such as Whim or Ubigo are starting from scratch and must set up agreements with the various players in order to reference their solutions on their application.
“MaaS is the new paradigm for the cities of tomorrow.”
Yann Marteil, Chief Executive Officer of Via ID
Today, we identify 3 levels of MaaS aggregation from the simplest to the most complete:
Level 1: Information platform
Level 2: Aggregation platform
Level 3: Subscription platform
At Via ID, we don’t believe in a winner takes all scenario. Different offers via different actors will be set up on a local level (region) depending on the constraints of each territory and the current offers. This plurality will require significant supervision from the Mobility Organizing Authorities, who will have a very important role to play.
MaaS should be seen as a complement to our current uses, whether we are used to public transport, our private car or any other form of soft mobility. The main challenge remains to successfully convert users in order to create value for each actor, whether public or private.
For the 2nd year in a row, 10 of Europe’s most-promising mobility startups will win the European Startup Prize for mobility (EUSP) – a unique accelerator program aiming to facilitate new market expansion for high-impact mobility solutions throughout the European Union.
Officially launched in 2017, EUSP was co-founded by Karima Delli, Chairwoman of the European Parliament’s Transportation Committee, Boston Consulting Group and Via ID, and remains the leading public-private initiative driving ecological & socially-sustainable mobility in Europe.
In 2018, the EUSP team supported the following Top10 European mobility champions: AddSeat, AppyParking, Atsukè, Bestmile, Cargonexx, Cocolis, Klaxit, Whim (MaaS Global), DiniTech (NRGKick), Tracefy & Voltia.
EUSP’s 2019 program is scheduled to begin in Brussels during the European New Mobilities Summit on April 11th where this year’s Top10 startups will be announced & invited on stage to pitch the jury who will determine the 6 winners who will get the Silver Award which includes: tickets & travel to each of the 5 events + demo/exhibition stand + pitching opportunity + private workshop with access to local ecosystem experts + pre-booked bizdev meeting with targeted prospects, politicians & investors + individual sustainability ranking by Carbone4 to facilitate contract negotiations
The remaining 4 winners will be invited to accept their Gold Award which includes everything listed above as well as: special support from EUSP co-founders & 2019 partners via customized business coaching & legal mentoring
NEW this year will be the addition of a Public Choice Award winner, granted to the startup (from the Top10 finalists) that received the most amount of votes via social media!
Before embarking on this year’s 2019 Tour, let’s take a quick look back at the events from last year — including program highlights & special shoutouts to our incredible list of ecosystem influencers that made each city memorable 😉
Latitude59, Tallinn (Estonia) :: May 24th-25th, 2018
Shortly after announcing EUSP’s 1st-edition winners during the Awards Ceremony in Brussels, our first stop on the 2018 Tour was Latitude59. In Tallinn, our EUSP startups enjoyed personalized introductions to local Baltic, CEE & Nordic ecosystem actors as well as pre-booked meetings with other potential prospects during the 2-day conference.
Kicking-off EUSP’s first on-site workshop was Kadri Simson, Estonia’s Minister of Economic Affairs and Infrastructure who shared critical insights into why Estonia remains so attractive to new / expanding businesses.
We’re proud to have connected our EUSP startups to: Arnaud Castaignet, Head of Public Relations at Estonia e-Residency; Egita Polanska, Program & Partnerships at Startup Wise Guys; Anu Oks, Managing Director of EstBAN; Toomas Seppel of Hedman Partners; Simona Frazzani, Associate at Grimaldi Studio Legale; Martin Gorosko, Head of Tallinn Technopol & Karl Aru, Expansion Manager at Taxify.
IFA Next, Berlin (Germany) :: September 3rd-4th, 2018
After the summer break, we took off in the direction of Berlin for the 2nd stop of the 2018 Tour to attend the infamous IFA Next where we learned how to better understand, negotiate & then navigate the German Tech startup ecosystem. Congrats again to Thomas (Atsukè) for winning the “Best Pitch Award” during the show!
Attending the inaugural Shift AUTOMOTIVE conference (within IFA Next) we were inspired by Karima Delli who presented a keynote address before welcoming Ben Boutcher-West (AppyParking) along with the other panelists to join her on stage for a debate about the issues surrounding self-driving cars & their ability to (re)gain our trust.
Proud to have connected our EUSP startups to: Dirk 0. Evenson, Director of New Mobility World; Tanja Kufner, Partner at MHP / dynamics.vc; Urs Rahne, Partner at BCG Digital Ventures; Alexis Hue, Partner at Via ID; Christoph J. Stresing, Deputy Managing Director and Head of Public Affair at BVK; Dr. Norman Röchert, Partner at Taylor Wessing Law Firm; Juergen Mayntz, Head of Business Development at High Mobility & Franziska Ehrhardt, Project Manager Transport/Mobility/Logistics at Berlin Partner.
ITS World Congress, Copenhagen (Denmark) :: September 18th-19th, 2018
The 3rd stop of this whirlwind 2018 Tour was to Copenhagen to check out the 25th ITS World Congress, hosted by our partner ERTICO which kicked off with a workshop on Danish and Scandinavian startup and mobility ecosystem.
The pitch at the ITS Forum in front of potential investors and decision makers gave the startups a unique opportunity to show and explain the latest technologies and services.
Proud to have connected our EUSP startups to: Jacob Bangsgaard, CEO of ERTICO-ITS Europe; Christian Bering Pedersen, Technology & Data Lead at Autonomous Mobility, Alexander Frederiksen, cofounder of Donkey Republic; Yan Yang, Head of Investment at Copenhagen Capacity; Carlien Roodink, Smart Urban Mobility for DG Move/European Commission and Mikael von Dorrien, Senior Innovation Advisor at Nordic Innovation.
AUTONOMY, Paris (France) :: October 18th — 20th, 2018
The 4th stop on the 2018 Tour was Autonomy, where the EUSP delegation got the chance to introduce themselves and present their winning mobility solutions to both Elisabeth Borne, French Minister of Transport and Mounir Mahjoubi, State Secretary on Digital Economy.
EUSP startups then pitched in front of an international mix of investors and potential business partners. Given the continued growth of the French Tech investment ecosystem along with ever-increasing international attention, the timing was perfect for strategic exchanges with key industry leaders during this event in Paris.
Proud to have connected our EUSP startups to: Ross Douglas, CEO at Autonomy; Mathieu Dunant, Head of Innovation at RATP; Jean-Marc Zulesi, MEP at Assemblée Nationale; Jean-François Dhinaux, Head of Innovation at Via ID; Julie Gozlan, Head of #FrenchMobility; Matthieu Pichon, consultant at BCG; Arthur Millerand, lawyer at Parallel & Henri Capoul, French Director at Taxify.
Smart City Expo World Congress, Barcelona (Spain) :: November 13th-15th, 2018
With this 5th & final stop on the 2018 Tour, our EUSP startups were on fire: knocking out their on-stage pitches and confidently taking advantage of their privileged exhibition opportunity to attract even more attention from the event attendees.
We truly enjoyed organizing the Mobility Innovation Workshop at WayraHQ and connecting our EUSP startups to local Spanish ecosystem influencers including Mario Brassesco, Investment Associate at Encomenda; Oliver Grimm, Executive MD at SEAT/JustMoove; Inês Oliveira, Program Partnership Manager at Wayra España; Josep Sole, Venture Maker at OneRagtime; Jordi Torrent, Head of International at Barcelona Tech City and Xulei Xu, CEO & co-founder of NEXT Electric Motors.
Catch us at any of these upcoming 2019 Tour events
Interested in meeting us at one of these events and/or participating as a speaker at one of our on-site workshops?
Speakers for this year’s private EUSP workshops are already being confirmed so please don’t hesitate to comment below or email us directly so we can get you on the list before it’s too late 😉
Article originally published on Startup Sesame’s Blog.
What will the car of the future look like? The question has been asked and answered many times already. Two things are for certain: it will most definitely be autonomous, shared and electrical. It will be connected, for sure — it already is. It might even fly, just like in any self-respecting science-fiction movie (it has actually left the realm of science-fiction already, as startups like e-Volo and Lilium, and giants like Airbus and Uber alike, develop their own flying vehicles). But the question remains: can this 21st-century version of a 19th-century innovation truly solve our mobility issues? What is it about the car that makes it irreplaceable, condemning us to keep reinventing it rather than just doing away with it?
Cool as they are, these innovations cannot be the main answer to our sustainable mobility problems. Electric cars are, arguably, the most environmentally-friendly solution when there are on the road — but there are a wealth of concerns associated with the way their batteries are produced (as shown by French journalist Guillaume Pitron in his investigation La Guerre des métaux rares, published in 2018), powered (with coal, renewable energy, nuclear energy?) and reused. While they are recyclable, the sheer number of batteries and the pace at which they accumulate could pose serious problems, as writes The Guardian: “The electric vehicle boom could leave 11m tonnes of spent lithium-ion batteries in need of recycling between now and 2030 (…). However, in the EU as few as 5% of lithium-ion batteries are recycled.” Of course, the recycling industry for this particular product is likely to develop in the coming years. Bloomberg Businessweek also reports that several car constructors are already engaged in finding an aftermarket for these batteries, which retain about 50 percent to 70 percent of their power capacity upon removal. But that still doesn’t make the electric car the all-green solution it’s made out to be.
Autonomous cars are supposed to be safe and able to reduce traffic jams. According to a National Science Foundation study, “having a single self-driving car on the road can reduce congestion by influencing the traffic flow of at least 20 human-controlled automobiles around it,” writes USA Today. When they will be able to communicate with all the vehicles around them, congestion could become a thing of the past. But that is only one part of the picture. As suggests a June 2018 report by the World Economic Forum and Boston Consulting Group, self-driving cars could actually make urban traffic jams worse. The study, which focused on the city of Boston, found that self-driving cars could lead to a 5.5 percent increase in traffic in the city’s downtown. The reason? “While there will be fewer cars on the road overall, congestion will increase because commuters will likely choose the new vehicles over public transportation,” as sums up the MIT Technology Review. Large cities have been facing the same issue with the development of ride-hailing services: Uber, Lyft and the like have massively contributed to urban congestion because people prefer them to taking the subway or the bus. In San Francisco, they accounted for about 50 per cent of the increased congestion between 2010 and 2016, according to the TNCs & Congestion study, led by the San Francisco County Transportation Authority and the University of Kentucky.
Is the car the best we can do?
Then, there are the flying cars, which are still in the prototyping and proof of concept phase. Their conceptors claim that electric flying taxis will simultaneously allow to cut back traffic and move around in a sustainable way. But the problems posed by electric car batteries will surely apply to these vehicles as well, along with the fact that, for know, these batteries cannot sustain a useful flight duration. “A combination of the regulatory environment and the public’s perception of risk makes it unlikely that flying cars will become ubiquitous anytime soon,” writes Quartz. And when they do, there will be a handful of infrastructural and safety questions to navigate.
In short, no solution is perfect. That’s usually how solutions are: imperfect, and not good enough, but still better than sticking to the status quo. What the efforts deployed to fix the car seems to point at, though, is the fact that we cannot imagine a world without them. Of course, for intermediate distances and in rural areas, they are practical to the point of being indispensable. But for the needs of city-dwellers, who already represent 55 percent of the world population and will reach 68 percent by 2050, is the car really the best we can do? Is sitting in traffic jams the price to pay for the luxury of being taken from your exact origin to your exact destination? The race to invent the car of the future proves that, to some extent, we haven’t yet fully understood that the solution lies less with technological innovations than it does with usage. The real driver for change is therefore more quiet, less spectacular: it involves carsharing and carpooling, all sorts of soft mobility and intermodality and, above all, the idea that accessing beats possessing. It’s not a shiny flying car, but that’s the stuff of the future.
As we begin the final phase of the second edition of the European Startup Prize for Mobility it is now time to unveil the 50 finalists.
We are very proud to have received 570 applications from all across Europe, this year the quality of the submitted projects made our choice extremely difficult, but the selected startups are outstanding!
How do we proceed?
- During the selection process, each of these 570 startups has been analysed by 3 different experts in mobility and startups ecosystem to select the top150.
- Thanks to Early Metrics, the international rating agency for start-ups, we selected 50 finalists based on rigorous criteria such as innovation, market traction and ecological impact.
- Finally, 9 of the 10 winners of a place in our unique accelerator programme will be selected by our eminent jury members during the big final in Brussels.
- The 10th winner will be selected by the public on Facebook.
Discover this years 50 finalists and vote for your favorite startup with a “like”,“love”,”haha”or”wow” on their Facebook video on the playlist (some startups do not wish to participate in the public vote).
AIPARK, Germany, Solving the last mile problem for connected driving with parking data Autonomous Driving, Data Analytics, GPS & Tracking, 💻 Watch the video here.
alertgasoil, France, Fuel Cost Killer, Data Analytics, 💻 Watch the video here.
Blickfeld, Germany, We build scalable LiDAR hardware & software, Autonomous Driving
BroadBit Batteries, Finland Better, cheaper batteries based on safe, abundant, available raw materials, Vehicles & Accessories, 💻 Watch the video here.
Cargoroo, Netherlands, Cargoroo offers shared cargo bikes for families and businesses, Urban mobility
Chargery, Germany, Full service provider for shared urban electric fleets, Energy & Charging
Citygo, France, Carpooling for work, Urban mobility, 💻 Watch the video here.
Cityscoot, France, Leading the free-floating, shared electric scooter in the mobility market, Urban mobility, 💻 Watch the video here.
Cyclofix, France, On-demand maintenance service for micro-mobility devices, Urban mobility, 💻 Watch the video here.
dott, Netherlands, Change is on its way (scooter), Urban mobility
EBIKELABS, France, we provide the first real electronic brain to your e-bike, Urban mobility, Vehicles & Accessories
Einride, Sweden, the intelligent movement company, Autonomous Driving, Data Analytics, 💻 Watch the video here.
ENSO Tyres, United Kingdom, we make sustainable, range-extending tyres for electric vehicles, Vehicles & Accessories
Everoad, France, Innovative digital solution matching Shippers with Carriers, Inter-urban & Long-distance Mobility, Logistics & Supply Chain
Faxi, United Kingdom, Incentivised carpooling for commuters, GPS & Tracking, Urban mobility, 💻 Watch the video here.
FretLink, France, we digitize the organization of the road transportation industry. Logistics & Supply Chain, Urban mobility
Geovelo, France, the waze for cyclists, helping all stakeholders to develop cycling usage, GPS & Tracking, Urban mobility, 💻 Watch the video here.
GoodVision, Czech Republic, Automated traffic data collection from cameras through deep learning AI, Data Analytics, GPS & Tracking, 💻 Watch the video here.
Greenrail Group, Italy, we design and produce sustainable railway sleepers, Construction & Infrastructure, 💻 Watch the video here.
HYGEN, Germany, we fuel your Gas Powered Vehicle at home/office in just 3 min, Construction & Infrastructure, Energy & Charging, 💻 Watch the video here.
Hyper Poland, Poland Hyper, Poland, Dream big & move fast, Logistics & Supply Chain, Vehicles & Accessories, 💻 Watch the video here.
K-Ryole, France, The 1st smart electrical bike trailer that makes you feel it’s always empty, Logistics & Supply Chain, Urban mobility, Vehicles & Accessories, 💻 Watch the video here.
Karhoo, United Kingdom, Urban mobility marketplace, Urban mobility, Data Analytics, 💻 Watch the video here.
Kyyti, Finland, we develop comprehensive, turn-key MaaS solutions, Urban mobility, Data Analytics, 💻 Watch the video here.
LiveEO Berlin, Germany, we make use of satellite images to analyze infrastructure grids, Data Analytics, Inter-urban & Long-distance Mobility, 💻 Watch the video here.
Mobiag, Portugal, we provide tools for effective management and scaling of shared mobility, Urban mobility
Mobit, Belgium, IoT start-up offering bike fleet management using smart lock, GPS & Tracking, Urban mobility, 💻 Watch the video here.
Moovee, Luxembourg, Urban mobility, 💻 Watch the video here.
MUVING-TORROT, Spain, try our electric scooters now! Urban mobility, 💻 Watch the video here.
MVMANT, Germany, Public transportation on demand, Data Analytics,
ONO (Tretbox), Germany, we offer a whole new category of vehicle: a pedal-assisted transporter. Logistics & Supply Chain, Urban mobility, Vehicles & Accessories, 💻 Watch the video here.
OpenAirlines, France, we develop solutions to help airlines reduce their costs and CO2 emission, Aerospace, Data Analytics, 💻 Watch the video here.
OpenDataSoft, France, Make the most of your data Construction & Infrastructure, Data Analytics
Padam, France, SaaS for dynamic on-demand transport services, Public Transport, Urban mobility, 💻 Watch the video here.
Proximi.io, Finland, we are a unified positioning platform, Data Analytics, GPS & Tracking, 💻 Watch the video here.
qucit, France, smart cities startup promoting & enabling mobility through data science, Construction & Infrastructure, Data Analytics, Urban mobility, 💻 Watch the video here.
Ryd, Germany, Data Analytics, 💻 Watch the video here.
RYDIES, Germany, we digitalize & connect short-distance mobility operators, providers, users, Data Analytics, Urban mobility, 💻 Watch the video here.
Scooty sharing, Belgium, a free-float scooter-sharing service active in Antwerp and Brussels Urban mobility
Shotl, Spain, we are a mobility platform that adapts in real time. Urban mobility, 💻 Watch the video here.
TeleRetail, Germany, autonomous vehicle Software for Logistics Automation, Autonomous Driving, 💻 Watch the video here.
TransWay_fr, France, Triggering sustainable mobility Data Analytics, 💻 Watch the video here.
TWAICE, Germany, Predictive Battery Analytics with Digital Twins, Data Analytics, Energy & Charging
Unicorn Scooters, Lithuania, Unicorn electric kick scooters – designed for sharing, Vehicles & Accessories, 💻 Watch the video here.
UrmO, Germany, Your journey. Your rules. Urban mobility, Vehicles & Accessories, 💻 Watch the video here.
Valerann, United Kingdom, Valerann makes roads smart – roads that are safer, faster, & support CAVs, Construction & Infrastructure, Data Analytics, 💻 Watch the video here.
WheelizTeam, France, The 1st website dedicated to peer-to-peer wheelchair accessible cars rental, Inter-urban & Long-distance Mobility, Urban mobility, Vehicles & Accessories, 💻 Watch the video here.
XeeTeam, France, Xee is dedicated to collect and enriched data from and for mobility project, Data Analytics, GPS & Tracking
Zeleros Hyperloop, Spain Zeleros builds scalable hyperloop systems to move at 1000km/h efficiently, Construction & Infrastructure, Inter-urban & Long-distance Mobilit, 💻 Watch the video here.
Zify, France, An Instant & dynamic carpooling app for short & medium distance commute, Inter-urban & Long-distance Mobility, Urban mobility, 💻 Watch the video here.
To know more about the public vote, please read the Rules.
Together with Karima Delli, European deputy and chairperson for European Parliament’s Transport Committee, and ViaID, BCG has co-founded the European Startup Prize for Mobility (EUSP) in 2018. Last week, we closed the application process of our second edition. It’s a good time to step back.
When we started in late 2017, our ambition was strong: in a fragmented European market, where talent and funding are scarcer than in the US or in Asia, we wanted to uncover future global leaders and help them scale fast. The European startup scene was burgeoning but lacking ambition. We wanted to contribute through mentoring, connections, visibility, and everything else our skills and passion could bring.
In many ways, the first edition brought us way beyond what we could have dreamed of:
- 500 candidates from all European Union countries
- Support from leading European mobility scale-ups such as Taxify, Drivy or Stuart
- 4 outstanding winners with Cargonexx (innovative long haul transportation network for goods, Germany), Cocolis (long distance Peer-to-Peer delivery network, France), Klaxit(short distance carpooling platform, France), and MaaS Global (Mobility-as-a-Service platform, Finland)
- A mentoring process that helped our winners refine their strategy and business model, and built the trust they needed to accelerate
Overall, the first edition validated the relevance of our unique positioning. We helped meeting a critical need.
Yet, beyond this success, we stayed with an important source of frustration, which I expressed in two occasions: as a “call for action” in Brussels during our closing ceremony, but also as a benchmark in an article we wrote after a fascinating business trip in Israel.
- First, European startups must be sharper and quicker in the monetization of their business model. We have encouraged many of them to turn to B2B or B2G, to avoid the cash drain of the B2C gold rush. Targeting large corporates or government entities as clients allows a startup to rapidly capture large revenue streams from few clients, spending less time and money building a large initial client base.
- Second, real success can only come from technology and product differentiation. Too many European startups were focusing on marginal service improvement, not enough to become a real game changer. Startups need to offer hybrid solutions, combining for instance physical products with innovative software or apps with data collection plans. A successful example is Via, who decided not to rely on Google Maps but to build its own mapping system, a more powerful, precise and constantly learning technology. Another one is Mobileye, selling a physical product and using it to collect data they will use to develop even more cutting edge products in the future. Both companies are laying the foundations of their future products while still generating cash today.
On those two directions, our list of applicants for the second edition is more than encouraging
- The proportion of startups with a B2B business model increased significantly (from 60% of applicants in 2018 to 75% in 2019)
- We find a balanced split between service (Software, platform / marketplace, apps) and product (IoT, vehicle, hardware / equipment) startups, yet many of them fit into both categories, integrating a data collection program or proprietary software in their physical products.
This strengthen the case for the unique positioning of our prize even more. By shifting from B2C to B2B and from online services to hybrid models, startups are acknowledging that they have to be part of a solution – vs. THE solution – that would involve both existing large groups and public authorities. The cooperation between all types of players, which is at the heart of our initiative, becomes critical.
This is not inconsistent with startups becoming multi-million euro companies. It is quite the contrary actually. For this second edition, every other indicator reveal a very healthy pipe of candidates, with encouraging metrics when compared to last year. The prize is attracting more developed startups, both in terms of team size and maturity. At the same time, applicants are at a more advanced stage in terms of funding (85% have already raised money vs. 75% last year). Finally, three quarters of applicants are already generating revenues with paying customers (vs. 25% in 2018).
We truly hope the following steps of our selection process will confirm these directions. After years of waiting, and only a handful of true successes, 2019 could be the awakening of a tech-driven, viable and scalable mobility start-up scene.
Joël Hazan, BHI Fellow on the Future of Mobility, Partner & Managing Director at the Boston Consulting Group