Frequently Asked Questions

What is the purpose of the European Startup Prize?

The European Startup Prize for mobility aims to support innovation in order to shape a new landscape for sustainable mobility in Europe and around the world.

Mobility, when it comes to transportation of people and goods, is part of the daily life of the Europeans and is a key sector for the EU global economy.

While the EU is constantly finding ways to achieve a fair and sustainable single digital market, this Challenge -under the patronage of the European Parliament and the European Commission- has the ambition to help sustainable mobility startups to grow faster, to scale up to another European country, in order to benefit the EU citizens, its tech ecosystem and the planet.

What is the purpose of the edition 2020?

This year looks like no other. The 10 winners of the EU Prize will be awarded with a dedicated programme to recover and boost their business in the context of the Covid-19 socio-economic crisis.

For the first time this year, EUSP re-investment plan will also be open to other applicants in order to provide the community of EUSP startups with new investment opportunities, by channeling EU funds and European investors.

What are the selection criteria for this competition?

All mobility based in the European Union and its neighboring countries, which are part of the Horizon EU cooperation programme for innovation, can apply between the 20 February and the 30 April 2020.

There are 9 key selection criteria for the EU Startup Prize:


#1 Innovation: How innovative/game-changing is this product/service?

#2 Market: How does the traction look for this startup? 

#3 Execution: How would you assess the execution speed of the company since its incorporation?

#4 Team: How strong does the managing team look?


#5 Climate: How does it contribute to reduce the carbon footprint in the transports’ sector?

#6 Environmental impact: How does it tackle other environmental issues such as air pollution, water pollutions, use of natural resources, etc.?


#7 Social inclusion: How does it reduce the costs for its users (B to B, B to C and B to G)?

#8 Territorial inclusion: How does the service/product contribute to reconnect remote areas, which are suffering from a lack of mobility solutions?


#9 Europe: How much will this startup benefit from this European program?

The list of criteria is not comprehensive but the above details are provided to give Applicant a better idea on the selection process.

How does the selection works?


All the candidates apply on a platform designed by Agorize. If any technical issue they have the opportunity to contact directly the organisation team of the European Startup Prize via its webSite or the Agorize platform.

The startup application can stay “in progress” status as long as the application survey is not finished. As soon as the survey is finished, the evaluation process starts.


Each Startup goes through a first eligibility test, that checks if the startup covers the right subject on innovative ans sustainable mobility. The selection committee makes also the choice to award up startups that already have a first traction and impact and are ready to scale in Europe.


During the selection process, applicants will be asked to tick one or several of the categories below (one main and a few secondaries), depending on where they fit the best:

  1. Micro mobility
  2. Shared mobility
  3. Clean energy & e-mobility
  4. Mobility platforms & services
  5. Connected vehicles & data
  6. Autonomous vehicles & systems
  7. Smart infrastructure & parking
  8. Long-distance logistics & last mile
  9. Air mobility, air traffic management & unmanned aircrafts

Those categories will help the Jury to match the right experts with the startups to be evaluated.


The selection process is organized in three levels of selection: 

1. Level one goes “on-line”: an on-line selection of the top 50 startups, who filled in the registration form. The selection is made by the Jury.

2. Level two is an “interview”: the top 50 will be auditioned by the Jury in order to assess their motivation as well as the quality of their application. At the end of this selection phase, 10 winners are appointed.

3. Level three, see you at the “Award Ceremony”: the 4 best startups will be selected by the Jury, based on their pitch and the overall quality of their application. A 5th startup will be appointed by the audience. The top 4 will be appointed as Gold winners.

At each step of the selection process, all deliberations of the Jury will be confidential and no written decision will be provided to the applicants. All decisions of the evaluation team and the Jury are final and cannot be appealed.


Who are the evaluation team members?

It is a pool of experts in mobility and startups ecosystem, recruited by EUSP and the co-founders, in charge of the level one and two submission.

Who are the members of the Jury?

A jury of 10 mobility stakeholders / influencers/ thought-leaders – actors in tech, mobility group investors and elected representatives from Europe, including Via ID and the Boston Consulting Group (the “Co-founders”) and some of our partners.

The list of the members of the Jury is available at the following address:

The Jury can change during the process.

What are Evaluation team and Jury Members’ rules?

All members of the evaluation team and Jury are subject to the full confidentiality of all information communicated during the EU Prize selection process (read the rules of confidentiality).

If any member has a direct or indirect link with an applicant, that could potentially influence the scoring process, he/she will not be invited to evaluate this particular startup.

This rule applies for individual investors, corporate investors, board members, family, advisor, customer or supplier relationship, inter alia.

What is the deadline for submitting applications?

April 30, 2020

What other key dates should I keep in mind?

  • 20 February 2020: application opened
  • 30 April 2020: applications closed
  • May 2020: announcement of the top 50 
  • July 2020: announcement of the top 10 

What is the Prize? 

This year the Prize has been turned into a global reinvestment plan called “The Day After programme” composed at it follows:

1/ “Pitch sessions” in front of EU investors

Many thanks to our new partners the European Investment Bank, the EIT Urban Mobility, the EIT InnoEnergy and the European Super Angels Club, which bring a tremendous added-value to our programme and show the true meaning of European solidarity.

  • dedicated pitch session in front of the European Investment Bank (EIB) experts, targeting some of our SMEs who find themselves eligible to the “Future mobility” funding programme of the EIB;


  • dedicated pitch session in front of the EU-funded programme EIT Urban Mobility, covering among others pre seeds and early seeds in order to access their « Finance2Move » programme;


  • dedicated pitch session in front of the EU-funded investor EIT InnoEnergy that supports pre-seed and seed-stage startups with different acceleration programmes and finance but also engages in innovation projects with scale-ups, midsize companies and corporates;


  • joining a pitch session in front of the European Super Angels Club (ESAC) under the framework of their « Invest and Connect » Smart Mobility Awards 2020. The ESAC is Europe’s leading private investors network.
2/ “Demo Day” in front of European investors

(planned on the 10th of September 10am-12am, tbc)

  • Top 10 of the edition 2020 of the EU Startup Prize will be put under the spotlight
  • showcase in front of investors (EU and national public funds, investment branch of big mobility corporations, angels/VCs/CVCs)
  • private deal rooms are also on the menu
3/ Presenting the “European Mobility Startup Manifesto”

(planned on the 21th of September at the European Commission, tbc)

  • The EU Startup Prize is crowdsourcing its large community of startups to collect ideas and solutions, in the form of a Manifesto, that will be delivered to the EU level so the EU can better support green innovation in the aftermath of Covid-19.
  • It starts with a survey: to be filled by startups (startups which never applied to the EUSP are very much welcome to take the survey too!). It takes no more than 10 minutes.
  • In that regard, Top10 will be presenting the Manifesto to:

    – Vice President Maros Sefcovic of the European Commission on Foresight, in charge of the European Battery Alliance, will pick up the best ideas to feed this European Commission roadmap;
    – Chairwoman Karima Delli of the Committee on Transport will also open the doors of the European Parliament by presenting the Manifesto to the Green members of the Transport, Energy, Environment and Industry Committee.

  • Wanna be part of it? Fill in and share our survey. The more contributions, the more impactful we will be !

(The design thinking process of the Manifesto is powered by EUSP in collaboration with The Morph Company (Berlin) and Yellow Design Foundation (Brussels))

4/ The Grand Ceremony

Given the cancellation of the Ceremony that was first planned in Vivatech in June, a new Ceremony will be now programmed for the end of the year (date and place to be confirmed)

5/ 1 million APIs designed by TomTom will be offered to the top 50 startups

In addition to the above, the 4 Gold award winners of the EU Prize will be awarded with an extra 4 million APIs.