Frequently Asked Questions

What is the purpose of the “2020 Challenge”?

The European Startup Prize for mobility aims to support innovation in order to shape a new landscape for sustainable mobility in Europe and around the world.

Mobility, when it comes to transportation of people and goods, is part of the daily life of the Europeans and is a key sector for the EU global economy.

While the EU is constantly finding ways to achieve a fair and sustainable single digital market, this Challenge -under the patronage of the European Parliament and the European Commission- has the ambition to help sustainable mobility startups to grow faster, to scale up to another European country, in order to benefit the EU citizens, its tech ecosystem and the planet.

What are the selection criteria for this competition?

All mobility based in the European Union and its neighboring countries, which are part of the Horizon EU cooperation programme for innovation, can apply between the 20 February and the 30 April 2020.

There are 9 key selection criteria for the EU Startup Prize:


#1 Innovation: How innovative/game-changing is this product/service?

#2 Market: How does the traction look for this startup? 

#3 Execution: How would you assess the execution speed of the company since its incorporation?

#4 Team: How strong does the managing team look?


#5 Climate: How does it contribute to reduce the carbon footprint in the transports’ sector?

#6 Environmental impact: How does it tackle other environmental issues such as air pollution, water pollutions, use of natural resources, etc.?


#7 Social inclusion: How does it reduce the costs for its users (B to B, B to C and B to G)?

#8 Territorial inclusion: How does the service/product contribute to reconnect remote areas, which are suffering from a lack of mobility solutions?


#9 Europe: How much will this startup benefit from this European program?

The list of criteria is not comprehensive but the above details are provided to give Applicant a better idea on the selection process.

How does the selection works?


All the candidates apply on a platform designed by Agorize. If any technical issue they have the opportunity to contact directly the organisation team of the European Startup Prize via its webSite or the Agorize platform.

The startup application can stay “in progress” status as long as the application survey is not finished. As soon as the survey is finished, the evaluation process starts.


Each Startup goes through a first eligibility test, that checks if the startup covers the right subject on innovative ans sustainable mobility. The selection committee makes also the choice to award up startups that already have a first traction and impact and are ready to scale in Europe.


During the selection process, applicants will be asked to tick one or several of the categories below (one main and a few secondaries), depending on where they fit the best:

  1. Micro mobility
  2. Shared mobility
  3. Clean energy & e-mobility
  4. Mobility platforms & services
  5. Connected vehicles & data
  6. Autonomous vehicles & systems
  7. Smart infrastructure & parking
  8. Long-distance logistics & last mile
  9. Air mobility, air traffic management & unmanned aircrafts

Those categories will help the Jury to match the right experts with the startups to be evaluated.


The selection process is organized in three levels of selection: 

1. Level one goes “on-line”: an on-line selection of the top 50 startups, who filled in the registration form. The selection is made by the Jury.

2. Level two is an “interview”: the top 50 will be auditioned by the Jury in order to assess their motivation as well as the quality of their application. At the end of this selection phase, 10 winners are appointed.

3. Level three, see you at the “Award Ceremony”: the 4 best startups will be selected by the Jury, based on their pitch and the overall quality of their application. A 5th startup will be appointed by the audience. The top 4 will be appointed as Gold winners.

At each step of the selection process, all deliberations of the Jury will be confidential and no written decision will be provided to the applicants. All decisions of the evaluation team and the Jury are final and cannot be appealed.

Who are the evaluation team members?

It is a pool of experts in mobility and startups ecosystem, recruited by EUSP and the co-founders, in charge of the level one and two submission.

Who are the members of the Jury?

A jury of 10 mobility stakeholders / influencers/ thought-leaders – actors in tech, mobility group investors and elected representatives from Europe, including Via ID and the Boston Consulting Group (the “Co-founders”) and some of our partners.

The list of the members of the Jury is available at the following address:

The Jury can change during the process.

What are Evaluation team and Jury Members’ rules?

All members of the evaluation team and Jury are subject to the full confidentiality of all information communicated during the EU Prize selection process (read the rules of confidentiality).

If any member has a direct or indirect link with an applicant, that could potentially influence the scoring process, he/she will not be invited to evaluate this particular startup.

This rule applies for individual investors, corporate investors, board members, family, advisor, customer or supplier relationship, inter alia.

What is the deadline for submitting applications?

April 30, 2020

What other key dates should I keep in mind?

  • 20 February 2020: application opened
  • 30 April 2020: applications closed
  • May 2020: announcement of the top 50 
  • June 2020: announcement of the top 10 

How many startups will be selected to pitch in Paris on June 11th, 2020?

There will be 10 winners, invited to pitch in front of the Jury during the Grand Ceremony at Vivatech in Paris on June 11th, 2020.

What is the Prize?

Each of the 10 winners of the EU Prize will be awarded with a 6 months scale up programme, which consists in:

1- A tour of 4 European cities (EU and the neighboring countries), including a participation to a major tech event in the mobility sector (destinations tbc):

  • Vivatech, 11-13 June (Paris)
  • IFA, 4-5 September (Berlin)
  • NextWeb, 1-2 October (Amsterdam)
  • Smart City Expo World Congress, 17-19 November (Barcelona)

For each of these events, the 10 winners will be offered two entries, a stand, a pitching opportunity, a workshop with mobility experts. In addition, the EU Prize staff will help them to organize meetings with relevant leaders in their field (politicians, VCs or companies).

The 10 winners will be reimbursed 200 euros per person (maximum) for two people per companies (maximum) for the fees and expenses incurred (accommodation and travel only and Applicant is responsible for the booking). This reimbursement will be made on the basis of invoices sent to EUSP.

2- A 5 million euros APIs credit designed by TomTom will be offered to each of the 10 winners.

 3- In addition to the above, the 4 Gold award winners of the EU Prize will be awarded with:

A two months of dedicated coaching coordinated by BCG composed of:

  • a detailed outside-in analysis
  • access to large potential clients and partners
  • business advices by Via ID
  • legal mentoring by Parallel Avocats (France) which will be integrated in BCG’s process (ie. identification and explanation of the legal framework and issues.

The winners are committed to attend every step of the European tour and mentoring event organized by the EU Prize. They also commit to publicly communicate on the EU Prize.

Who are the co-founders of this prize?

Karima Delli, a Green activist, member of the European Parliament and Chairwoman of the Transports’ Committee at the European Parliament; The Boston Consulting Group, a strategy consulting firm; and VIA ID, a mobility startups accelerator, all created the European Startup Prize for mobility in 2018.

Which cities are included in the European Tour in 2020?

  • Vivatech, 11-13 June (Paris)
  • Innotrans, 22-25 September (Berlin)
  • Smart Mobility Summit in Tel Aviv, XX October (Tel-Aviv)
  • Slush, 19-20 November, (Helsinki)

*destinations can be changed