The Prize Rules | European Startup Prize For Mobility : Edition 2021-2022

The European Startup Prize for Mobility (the “EU Prize”) is organized by the European Union Startup Prize, a French association governed by the law on association of 1901 (“EUSP”) under the patronage of the European Parliament, of the European Commission and several partners.

The EU Prize aims at promoting, each year, the 10 best European startups developing innovative and sustainable mobility solutions.

In order to select the 10 winning startups for the edition 2020, the EU Prize challenge is organised with 3 major selection steps (“On line”, via an “Interview” and during an “Award Ceremony”).

The top 10 startups of the challenge will eventually benefit from a 6 months scale up program offered by the EUSP.

The EU Prize entails a selection process made by European mobility experts, chosen among the partners of the EU Prize (the “Jury”), including Via ID and Boston Consulting Group (the “Co-founders”). The list of the members of the Jury is available at the following address: The Jury can change during the process.

This document sets out the rules of the EU Prize. It constitutes a binding agreement between the company applying to the EU Prize (the “Applicant”) and EUSP.


Participation in the EU Prize is free and open to all mobility companies, incorporated in the European Union as well as countries participating in the Horizon Europe programme, and willing to expand at the European level.

The selection process is organized in three levels of selection:

  1. Level one goes on-line: an on-line selection of the top 50 startups who filled the registration form. The selection is made by the Jury and will be publicly released.
  2. Level two is an interview: the top 50 will be auditioned by the Jury in order to assess their motivation as well as the quality of their application. At the end of this selection phase, 10 winners are appointed (the top 10)
  3. Level three, see you at the Award Ceremony: out of the top 10, the 4 best startups will be selected by the Jury, based on their pitch and the overall quality of their application and be designated as Gold winners. During the Ceremony, 10 Special Prizes will also be awarded by our partner’s organisations.

At each step of the selection process, all deliberations of the Jury will be confidential and no written decision will be provided to the Applicant.

All decisions of the jury are final and cannot be appealed.


In order to assess applications in the course of the EU Prize, EUSP will collect the Applicant’s data (“Data”).

By accepting these rules and participating in the EU Prize, the Applicant explicitly allows EUSP to use Data in the context of the EU Prize, both for its organization and promotion. In particular, the Applicants explicitly allows EUSP to send their application file and Data to the co-founders and members of the Jury in order for them to cooperate. Applicant is informed and accepts that EUSP can send relevant commercial proposals (invitations, tenders, workshops etc.) by its European partners and Ecosystem partners. A list of partners of the EU Prize can be found at the following address: [In progress].


There are 9 key selection criteria for the EU Startup Prize:

Business model:

#1 Innovation: How innovative/game-changing is this product/service?

#2 Market: How does the traction look for this startup?

#3 Execution: How would you assess the execution speed of the company since its incorporation?

#4 Team: How strong and gender-balance does the managing team look?


#5 Climate: How does it contribute to reducing the carbon footprint in the transports’ sector?

#6 Environmental impact: How does it tackle other environmental issues such as air pollution, water pollution, use of natural resources, etc.?

Social impact:

#7 Social inclusion: How does it increase accessibility, safety and reduce transportation costs for its users ?

#8 Territorial inclusion: How does the service/product contribute to reconnecting remote areas, which are suffering from a lack of mobility solutions?

A better European Union:

#9 Europe: How much will this startup benefit from this European program?

The list of criteria is not comprehensive but the above details are provided to give Applicant a better idea on the selection process.


During the selection process, applicants will be asked to tick one or several of the categories below (no limits), depending on where they fit the best:

  1. Accessibility and inclusive mobility
  2. Electro-mobility
  3. Logistic and freight
  4. Smart City
  5. Urban experience and services
  6. Scales-ups
  7. Blue mobility
  8. Future Skies
  9. Rail mobility
  10. Space tech

Those categories will allow startups to apply to every Special Prize they wish (no limits) and help the J


Winners of the EU Prize will be awarded with the following dedicated programme, including investment and trade opportunities, mentoring, European visibility.

1. To the top 4:

Top 4/Gold Award startups will benefit from a scale-up mentoring programme offered by BCG in order to help them set up in a new European country of their choice.

2. To the top 10:

Top 10 startups will benefit from investment opportunities via a Demo Day in front of European investors (whether private or institutional), powered by Via ID.

3. To the top 10 and Special Prizes:

Investment, trade, visibility and mentoring opportunities will be provided by our ecosystem of partners, as follows:

  • #SCALEUPS: dedicated pitch session in front of the European Investment Bank (EIB) experts, targeting startups who find themselves eligible to the “Future mobility” funding programme of the EIB;
  • #ELECTROMOBILITY: dedicated pitch session in front of the EU-funded investor EIT InnoEnergy and EUBA experts that supports pre-seed and seed-stage startups with different acceleration programmes and finance but also engages in innovation projects with scale-ups, midsize companies and corporates;
  • #BLUEMOBILITY: dedicated pitch session engaging with World Ocean Council (WOC) programmes such as the Ocean Investment Platform, Global Blue Economy Innovation Initiatives Network, Roundtables or special sessions at the annual Sustainable Ocean Summit in search of investment, industry partnership and trade opportunities;
  • to be continued…

4. To the entire community of startups:

The EUSP ecosystem of experts will engage with the whole community of startups via tailored workshops as part of the EUSP all-year mentoring programme.

Focus on scaling up in Europe by connecting with EU-decision makers, better understanding opportunities for EU-funds and exploring national and local regulations, local tech ecosystems of different regions in Europe


  • 30 September 2021: application opened
  • 30 November 2021: applications closed
  • 9 December 2021: innovation map to be released
  • February 2022: announcement of the top 50
  • March 2022: announcement of the top 10
  • 28 March 2022: Award Ceremony


EUSP guarantees Applicant the full confidentiality of all information communicated during the EU Prize selection process. EUSP ensures that the Jury, European partners and Co-founders of the EU Prize will maintain the same level of confidentiality in accordance with the principles set out in the Article II.


EUSP may cancel the EU Prize at any time. If so, Applicant will be individually informed at the earliest opportunity.